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Newcomer to 100 percent design 2016 – London : Belgian design furniture company JORI

21 september 2016

The Belgian design Furniture brand JORI participates in the London contract fair, 100 Percent Design for the first time. From the get-go in 1963, the label is a reference in the world of top design, because of its premium model range, which stands for a perfect association of sophisticated design, personalized comfort and high quality.

If JORI is a growing player on the international contract market today, it is surely so because the label has, since the very beginning, continuously strived for the development of models, which fit in as much as possible with the contemporary trends and individual needs of the end user. With this in mind, the company works together with internationally renowned designers and technical product developers for each new design. 
JORI offers functional aesthetics, and this is what distinguishes the brand in the world of design furniture. Each design, whether it is a sofa, reclining chair, chair, table or lifestyle accessory, is the response to the consumer demand for customized user comfort and top design. With this in mind, the JORI range offers almost endless combination possibilities in terms of components, materials/colour-selection and accessories, and ensures functional custom-made goods. 
Recently, JORI has developed an efficient configurator - being the first to do so in the high end design furniture – which can be consulted as a web based application on This configurator is a premiere in the design world; a unique tool to tailor JORI models in function of each specific interior.

All these strengths make JORI an interesting partner to have on the contract market. The JORI models have meanwhile evolved to an important reference for developing projects in the hotel & catering industry, corporate, commercial, health and wellness sector.


On the occasion of 100 % Design, JORI introduces the following creations:


WING DIVANBASE – Designer Hugo De Ruiter (NL).


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LADY – Designer Cuno Frommherz (CH)


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PENTAGONO FOOTSTOOL & SIDE TABLE – Designer Pocci + Dondoli (IT)



More info: Pentagono footstool

More info: Pentagono side table


ICARUS LOUNGE – Designer  Christophe Giraud (F)


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RUMBA – Designer Verhaert New Products & Services (B)


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AIDA – Designer  Christophe Giraud (F)


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SQUARE – Designer Jean-Pierre Audebert (F)


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About JORI

Being an established value within the premium segment, the Belgian design furniture company JORI ( designs and develops since 1963 contemporary seating furniture, tables and interior accessories in cooperation with international top designers. The company has conquered a unique position on the international design furniture market.

For further information about JORI, don´t hesitate to contact:

  • Mrs Catherine Léonard, + 32 496 40 16 46,
  • JORI communication department, Linda Vermeesch, +32 56 31 35 01,

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