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For the very first time JORI will join the Salone del Mobile.Milano 2018 in Moscow, where the brand will be showcasing its key values of extreme body comfort, true Belgian craftsmanship, timeless elegance and a feel for pure quality through a selection of its iconic sofas and reclining chairs.

At the Moscow booth, JORI will present its design sofas GITANO and LONGUEVILLE LANDSCAPE along with the reclining chair models RAPSODY and BRAINBUILDER.

Design by Verhaert New Products & Services (BE)

Inventive, softly undulating lines

No design should ignore comfort, and the comfort aspect is deeply ingrained into the genes of JORI. This has also very much formed the focus of the assignment Jori entrusted to the designer, when they commissioned the restyling of the successful Longueville sofa which was first launched in 1998.

The new LONGUEVILLE LANDSCAPE designed by the Belgian design studio Verhaert New Products & Services, meets the need for high-quality, flexible seating for more compact spaces. The creation also lives up to the seating experience demands of modern-day consumers.

Even though, at first glance, the model looks sleek and compact, a lot of intricate work has gone into creating a stylish nonchalant look. This is what gives the sofa its cosy look and feel. The inventive, softly undulating lines and the discrete accent piping is most inviting. The asymmetrical playful seam on the back and seating sections provides extra tensile strength. In order to meet the needs of contemporary users to snuggle and relax, the height of the back section and the depth of the seating have also been carefully investigated. As a result, the sofa no longer appears rigid, but instead invites the person to snuggle deep into it. The optional loose back cushions provide extra support for those who require it. The sleekly sculpted corner feet supporting the entire sofa are seductively elegant and strikingly graceful, and they give the sofa its appeal and finesse.


Given that the success of the original Longueville sofa was also due to the inventive swivel mechanism of the arm rests, this system has now also been incorporated into this latest version. There is currently a growing demand for interior design items to offer flexibility and versatility. In response to this demand, the system enables the user to completely unfold the arm rests to create 2 additional seats. This is ideal if you wish to extend the seating lengthwise, or they can be used as a pouffe to seat extra guests. The additional surface area is also useful to hold a tray, magazines or your tablet, for example.

Just like all the other products in the JORI collection, this new version of the LONGUEVILLE sofa is manufactured with true craftsmanship at the JORI production workshops in Belgium, and is available in high-quality leather and fabric upholstery in a wide range of colours.

The LONGUEVILLE LANDSCAPE programme includes an extensive selection of stand-alone sofas, add-on sections, chaises longues and pouffes in various sizes. Please feel free to use the ‘JORI configurator’ to match all the various options available to your exact requirements.

Modular sofa GITANO
Design by Jean-Pierre Audebert (FR)

A bohemian character

More than ever, the end user demands that his favoured pieces, which he buys for the interior, meet his ultimate expectations, although these often seem to be contradictory. If we extend this behaviour to choosing the perfect sofa, then the end user often falls for a high-end aesthetic smooth design, but on the other hand also longs for this immaculate model to allow him to live out nonchalantly. JORI recapitulated this fact in the assignment given to its designer Audebert: a high-end, contemporary sofa with a bohemian character and an inviting nesting trait.

Not quite so easy, but no task too difficult for the passionate Audebert, who with great verve created the seating concept GITANO: stylishly imposing and yet delightfully inviting, thanks to its luscious seating depth, spacious modules and delightfully loose back and decorative cushions, which allow the most extreme lying and sitting positions. The armrests and the back sections with ‘nesting tubs’ make it a real hugsofa.

What renders the model GITANO really special, is the contrasting piping which every module as well as the armrests have as a finishing touch. Sharp contrast or rather a discreet tone on tone, this lends the sofa a ‘kinky’ twist.

GITANO is in all respects ‘different’. It is not just a sofa, nor a sofa program, it is a creative concept. By playing with various elements, you can achieve the most surprising combinations, in which closed and open looks alternate, and which lead to spacious and varied seating concepts.

Stylishly imposing, seductively nonchalant and utmost modular, these are one by one traits that give the sofa concept GITANO a very alluring appeal in a ‘loungy’ setting, both in a residential as in a contract sector.

Just like the entire JORI collection, the sofa GITANO is manufactured in the JORI production workshops in Belgium, and is available in a large colour range of quality leather and fabric coverings. Modules offered as fixed combinations or as made-to-measure. Contrasting leather piping available.

The ‘JORI configurator’ allows to compose the GITANO as wished.

Iconic reclining chair BRAINBUILDER
Design by Jean-Pierre Audebert (FR)

A masterpiece

To celebrate the 50th anniversary of its iconic product, JORI is introducing a special edition of the recliner icon BRAINBUILDER and its little brother SQUARE - available, like all recliner editions, in a range of sizes.

This is a subtle version of the two models, with a discreet mat black foot and sculpted mat black armrests. A masterclass in how to combine ergonomics with elegant and austere design ...

The ‘JORI configurator’ allows to compose the BRAINBUILDER as wished.

Cocoon reclining chair RAPSODY
Design by Jean-Pierre Audebert (FR)

Comfortable shell

With the RAPSODY, designer Jean-Pierre Audebert brings a contemporary cocoon version of the classic JORI reclining chair. The latest creation meets all expectations of the current reclining chair fanatic.

Delightfully ‘fluffy’ it looks temptingly cosy: as a comfortable shell, ideal for a comfortable rest after a hard day or for a power-nap. The soft pleats of the inner covering, finished in quality leather or fabric, contribute to the wellness factor of this enveloping reclining chair.

Innovative as well is the manually sewed ornamental seam in the back part, a masterly example of JORI craftsmanship. With it’s sober, modern look, the RAPSODY reclining chair integrates itself effortlessly into any style or interior.

Just like the entire JORI collection, the RAPSODY is made with craftsmanship at the JORI production site in Belgium, and it is available in a vast colour range of quality leathers and fabrics. The reclining chair base can be changed as desired. The new model is temporarily only available with a mono-move mechanism (back and footstool synchronously adjustable).

The ‘JORI configurator’ allows to compose the RAPSODY as wished.

About JORI - innovative seating comfort since 1963

Belgian company JORI creates perfect seating comfort. JORI has designed contemporary sofas, lounge & reclining chairs, chairs, tables and interior accessories since 1963. Each piece of furniture is created in close cooperation with international top designers and is developed at our own workshop with the greatest care. JORI stands for 100% Belgian craftsmanship. Both our collections and custom furniture focus on a high-quality, honest selection of materials and a sublime finish. Our ambition is always your comfort.

For further information about JORI, don´t hesitate to contact:

  • Mrs Catherine Léonard, + 32 496 40 16 46,
  • JORI communication department, Linda Vermeesch, +32 56 31 35 01,