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17 January 2011

On the occasion of IMM Cologne 2011, JORI - a Belgian producer of contemporary leather seating furniture - is presenting its latest models, which will surprise consumers with their distinctive design, timeless yet modern character and unparalleled comfort.

Pegasus JR-6880 (design: Jean-Pierre Audebert)
This trendy chair is the most striking and surprising newcomer in Cologne. Thanks to its different back structures, a large variety of versions can be created. Along with the simple version with sloping back version there are the asymmetrical and the high back versions. These not only give an original and trendy touch to every interior, but also create the ultimate in seating comfort. Moreover, you can play with a multitude of colours, because various combinations are possible. In particular, the covering of the back/seat and inside/outside can be alternated. Moreover, there is also a luxurious, large version which brings sitting comfort and exclusive effect to a unique culmination. The accompanying cushion, which can also be combined in a matching colour, ensures optimal support. All versions come with a rotating foot.

Dakota JR-9800 (design: Jean-Pierre Audebert)
This model offers the possibility of guaranteeing the optimal seating comfort for every person, whether tall or short. You can specify the seat depth and seat height yourself at the time of ordering, so that the seating comfort is perfectly adapted to your size. The seat height and/or seat depth can be adjusted by 3 cm, and this at no extra charge. Moreover, the seat height and/or sitting depth can still be adjusted on site even after the purchase. Along with the soft armrest which offers the necessary comfort and support, the headrest, which can be purchased as an option, can be set at any extension. The sofa is equipped with visually separate cushions finished with a double saddle stitch.

Nerida JR-1900 (design: Jean-Pierre Audebert)
The Nerida is above all characterised by its distinctive design. When developing this sofa and accompanying armchair, the decision was made not to use any vertical lines. This special touch can even be seen in the feet of the sofa, which further highlights the originality of this model. In addition, by opting for either a low or a high version of the back, the ideal seating comfort is created for every individual. The seat height can also be adapted by 1.5 cm. For several types of leather, from a certain thickness onwards, a special natural leather edge finishing is provided which lends it both a refined appearance and a striking accent, once again demonstrating how carefully everything is finished at JORI. The inside of the armrest was given a soft touch, which makes lying in the chair particularly comfortable.

Idaho JR-3570 (design: Jean-Pierre Audebert)
This airy and modern TV chair combines a light and slim design with solid seating comfort. The specialised mechanism ensures that its operation is even smoother and easier. Great attention was also paid to comfort during the development process. Thus the armrests offer perfect support, even in the most extended lying position. The substructure of the seat was reduced to minimum, giving the design a light and fine look. The matching foot was also kept very slim. The chair is available in two different seat heights, so that everyone can have the desired seating comfort.

Square JR-7980 (design: Jean-Pierre Audebert)
This relax chair places all the more emphasis on sitting comfort and finishing. Its classy appearance is achieved firstly by the integration of small leather loops on the front of the chair, producing a slightly padded impression. The choice between two armrests either gives the whole a cosy and emotional impact or makes it a trendy design piece. The comfort line is extra accentuated by the slightly inward sloping back and at the same time can be optimally determined by the different seat heights. This sublime finishing offers yet another demonstration of JORI´s know-how.

 JORI is located in hall 11.3, stand P031/O030.

About JORI - Designed for dynamic seating

JORI works with international designers to create beautifully ergonomic, personalised sofas and reclining chairs, manufacturing them with the greatest care in its Belgian workshops. This traditional craftsmanship and the use of materials of the very highest quality guarantee the sublime finish and long service life of every item of JORI furniture. These key ingredients have been at the heart of JORI’s success for more than 55 years, offering all customers unparalleled seating comfort, each and every day: designed for dynamic seating.

Distribution is through an international network of independent distributors and agents. Thanks to its annual participation in the furniture fairs of Cologne and Milan the brand’s name awareness continues to grow worldwide. In 2019 JORI opened its first flagship store in Taipei. Since the foundation in 1963, the development of JORI’s unique patented recliner mechanism allowed them to position themselves as the global leader in the recliner sector. In addition to seating furniture the JORI collection also offers a range of tables and footstools.

For further information about JORI, don´t hesitate to contact: