IMM Cologne 2018: Belgian seating furniture icon JORI launches 5 premieres


In Cologne, the design brand JORI presents no less than 5 new models. As always, the new creations are the surprising result of the collaboration of a talented international designers pallet.

French designer, CHRISTOPHE GIRAUD, designed for IMM the elegant sofa ORYX. The Belgian design studio VERHAERT NEW PRODUCTS & SERVICES brings a particularly succeeded restyling of the successful sofa Longueville, better said the new model LONGUEVILLE LANDSCAPE. HUGO DE RUITER (NL) created the ultra compact Lounge chair GRIFFON.

Finally, 2 new table models join the accessory line of JORI: the grandiose oval table design ARANEA by HUGO DE RUITER and the elegant table duo ELISSE of the unrivaled italian designer duo POCCI+DONDOLI.

Sofa ORYX - Design by Christophe Giraud (FR)

Graceful statement for the Urban Explorer

Fascinated by the graceful silhouette of the antelope, designer Christophe Giraud translated the elegant look of this desert animal into a strikingly svelte sofa, which stands out thanks to its pure design and subtly elaborated details.

The new sofa model of French designer Giraud is an ode to the proud and elegant bearing of the antelope or oryx, regally posed on its slender legs and perfectly integrated in its natural environment. The designer succeeds perfectly in attributing the same characteristics to his creation. The ORYX sofa model seduces with its strikingly simple and elegant appearance. The well-considered interplay of lines with fine, straight contours and sloping diagonals, in combination with the nonchalant play of the cushions, give the design a distinct and playful cachet.

With the well-conceived design of the graceful feet, executed in high-gloss chrome or lacquered in black or bronze, Giraud gives a wink to the graceful horns of the elegant antelope. They lend the creation a modern ´lightness´.

And did designer Giraud keep the patented JORI comfort requirement in mind? He certainly did: the loose cushions are equipped in back with comfort-increasing little rolls and thus ensure that sinking into them is a delightful experience.

Just like the entire JORI collection, the ORYX sofa is created with painstaking craftsmanship in the JORI production workshops in Belgium and is available in high-quality leather and fabric coverings in a wide range of colours.

Recommended sales prices: from ± € 4.000 for a model in fabric of 220 cm. Additional cushions optional.

The ‘JORI configurator’ allows to compose the ORYX as wished.


Lounge chair GRIFFON - Design by Hugo de Ruiter (NL)

Elegant nestling in a surprisingly compact lounge chair

These days, the need to nestle, as way of escaping from the hectic world outside, is one of the primary needs of consumers. Designer Hugo de Ruiter responded adeptly to this desire by creating the elegant GRIFFON lounge chair with matching footrest.

The GRIFFON design armchair is an elegant and surprisingly compact lounge chair in a rounded tub form. The ingenious design is supported by the welted seams that run in a virtuoso looping around the outer shell and through the back of the model.

The curves of the tub sculpture have an ´embracing´ effect and invite to delightful nestling. The luxurious execution in velvety soft material or supple leather feels like a second skin. The elegant footrest perfectly completes the comfort experience of the GRIFFON lounge chair. A beautiful example of the unique JORI comfort concept.

The refined star-shaped foot lends the lounge chair a dynamic cachet and ensures its stable and stylish support. Thanks to the smooth rotating/reclining mechanism, various sitting and lying positions can be set.

Just like the entire Jori collection, the GRIFFON lounge model is created with painstaking craftsmanship in the Jori production workshops in Belgium and is available in high-quality leather and fabric coverings in a wide range of colours.

Recommended sales prices: from ± € 3.500 EUR for lounge + footrest in fabric.

Thanks to the JORI configurator, the GRIFFON model can be composed exactly the way you want it.

Compact & Cosy sofa LONGUEVILLE LANDSCAPE - Design by Verhaert New Products & Services (NL)

Inventive, softly undulating lines

No design should ignore comfort, and the comfort aspect is deeply ingrained into the genes of JORI. This has also very much formed the focus of the assignment Jori entrusted to the designer, when they commissioned the restyling of the successful Longueville sofa which was first launched in 1998.

The new LONGUEVILLE LANDSCAPE designed by the Belgian design studio Verhaert New Products & Services, meets the need for high-quality, flexible seating for more compact spaces. The creation also lives up to the seating experience demands of modern-day consumers.

Even though, at first glance, the model looks sleek and compact, a lot of intricate work has gone into creating a stylish nonchalant look. This is what gives the sofa its cosy look and feel. The inventive, softly undulating lines and the discrete accent piping is most inviting. The asymmetrical playful seam on the back and seating sections provides extra tensile strength. In order to meet the needs of contemporary users to snuggle and relax, the height of the back section and the depth of the seating have also been carefully investigated. As a result, the sofa no longer appears rigid, but instead invites the person to snuggle deep into it. The optional loose back cushions provide extra support for those who require it. The sleekly sculpted corner feet supporting the entire sofa are seductively elegant and strikingly graceful, and they give the sofa its appeal and finesse.


Given that the success of the original Longueville sofa was also due to the inventive swivel mechanism of the arm rests, this system has now also been incorporated into this latest version. There is currently a growing demand for interior design items to offer flexibility and versatility. In response to this demand, the system enables the user to completely unfold the arm rests to create 2 additional seats. This is ideal if you wish to extend the seating lengthwise, or they can be used as a pouffe to seat extra guests. The additional surface area is also useful to hold a tray, magazines or your tablet, for example.

Just like all the other products in the JORI collection, this new version of the LONGUEVILLE sofa is manufactured with true craftsmanship at the JORI production workshops in Belgium, and is available in high-quality leather and fabric upholstery in a wide range of colours.

Recommended sales prices: from ± € 4.181 (incl. VAT) for a 195 cm sofa with matching back cushions.

The LONGUEVILLE LANDSCAPE programme includes an extensive selection of stand-alone sofas, add-on sections, chaises longues and pouffes in various sizes. Please feel free to use the ‘JORI configurator’ to match all the various options available to your exact requirements.

Graceful table duo ELISSE - Design by Pocci+Dondoli (IT)

Warm and earthy effect

Coffee and side tables are currently all the rage with interior design stylists. We have to admit that they can be real eye-catchers, both as a central focal point or as a side feature, and they help to give the interior an elegant and distinctive look and feel.

The ELISSE table duo scores brilliantly in this respect. The designers Pocci+Dondoli, with their own Italian flair, have come up with two particularly beautiful designs, which are striking in all their sophisticated simplicity. This is not only noticeable in the exquisitely graceful shape of the elliptical table top and the elegantly curved metal pedestal, but also in the deliberate combination of natural materials. The table top design in Emperador marble or walnut wood ensures a warm and earthy effect, which is further enhanced by the material of the basel in stylish black chrome or epoxy black. The base which connects 2 rounded triangles into one sleek line is a real masterpiece in design in its purest form.

The ELISSE table collection comprises a wide coffee table with an elliptical top (150 x 50 cm), and a handy circular side table (50 cm diameter).

Just like all the other products in the JORI collection, the ELISSE range is manufactured with true craftsmanship at the JORI production workshops in Belgium.

Recommended sales prices: walnut-top oval table from ± € 2.164 (incl. VAT), and marble-top oval table from ± € 2.692 (incl. VAT)

The ‘JORI configurator’ allows to compose the ELISSE as wished.

About JORI

Being an established value within the premium segment, the Belgian design furniture company JORI ( designs and develops since 1963 contemporary seating furniture, tables and interior accessories in cooperation with international top designers. 
JORI ‘s DNA translates as customised flexible seating comfort, innovative timeless design and a guaranteed product quality, thanks to the 100% Belgian craftsmanship and the choice of top-quality materials. As a result, the company has been able to conquer a unique position on the international furniture market

For further information about JORI, don´t hesitate to contact:

  • Mrs Catherine Léonard, + 32 496 40 16 46,
  • JORI communication department, Linda Vermeesch, +32 56 31 35 01,

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