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The anniversary of an icon : '50 years JORI relax'

11.04.2018

JORI RECLINING CHAIR IS HALF A CENTURY OLD

Those who have known JORI since its foundation in 1963 will recall the successful reception of its first scion, the JORI reclining chair. In the meantime, almost 200,000 widely-differing recliners have emerged from JORI’s Belgian production workshops. After 50 years, the recliner is still one of the brand´s best sellers.

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THE START


JORI´s icon, the ergonomic design recliner, was developed during a brainstorming session between founder Juan Jorion and Paul Verhaert. Half a century ago, the reclining chair was seen more as an ´instrument´ than as a piece of furniture. In the eyes of the interior aesthete, it was at best a highly unwieldy although functional object - and in any case, difficult to combine with the rest of the interior. The two men saw a market here, but one that as yet had no suppliers. The path to the creation of an aesthetic recliner with extreme functionalities lay wide open before them ...

COMFORT MECHANISM


Thus Paul Verhaert is the inventive brain behind the patented JORI reclining mechanism, on the basis of which designers can give free rein to their inspiration. Since at that time there were still no recliner types with a discreet hand-operated system, Verhaert came up with a manual comfort geometry that can be integrated seamlessly and almost invisibly into every design.

He developed for JORI an invisible 360° pivoting recliner system with proportionally tilting seat, which bring the body to muscle tone ´0´. I.e. a comfort position where all of the muscles are relaxed and the body rests on the seat with an evenly-distributed pressure. In light of Paul Verhaert´s keen attention to space-travel technologies, this comfort position is best compared to the lying position assumed by astronauts during a Shuttle launch.

ERGONOMICS AND AESTHETIC


The market responded enthusiastically to JORI´s hyperfunctional ´lazy´ design recliner. At last there was an ergonomic model with an aesthetic designer look. This was something totally unique at that moment! Naturally, this mechanism, in response to production and customer feedback, underwent further product innovations and improvements, but the fundamental system was worked out in such a way that designers could take it as a basis and build infinitely many creations on it. This immediately enabled JORI to expand its offer of models exponentially.

INTERNATIONAL FAME


Today the JORI recliner remains - thanks to its patented comfort mechanism - a unique player on the market. Absolute milestones that still form part of the product line include the reclining chairs Yoga, Symphony, Brainbuilder and Mensana, from designers such as Jean-Pierre Audebert (F) and Verhaert New Products & Services (B).

ANNIVERSARY EDITION


To celebrate the 50th anniversary of its iconic product, JORI is introducing a special edition of the recliner icon Brainbuilder and its little brother Square - available, like all recliner editions, in a range of sizes.

This is a subtle version of the two models, with a discreet mat black foot and sculpted mat black armrests. A masterclass in how to combine ergonomics with elegant and austere design ...

About JORI - innovative seating comfort since 1963

Belgian company JORI creates perfect seating comfort. JORI has designed contemporary sofas, lounge & reclining chairs, chairs, tables and interior accessories since 1963. Each piece of furniture is created in close cooperation with international top designers and is developed at our own workshop with the greatest care. JORI stands for 100% Belgian craftsmanship. Both our collections and custom furniture focus on a high-quality, honest selection of materials and a sublime finish. Our ambition is always your comfort.

For further information about JORI, don´t hesitate to contact:

  • Mrs Catherine Léonard, + 32 496 40 16 46, press@jori.com
  • JORI communication department, Linda Vermeesch, +32 56 31 35 01, vl@jori.com

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