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22.04.2021

Five top sellers are getting a makeover

While the newcomers are anxiously waiting in the wings for their official launch at the first international trade shows, JORI has decided to add a dab of colour to its existing collection. Five top sellers will receive a trendy makeover or become available in new compositions.

JORI opted for five of its absolute bestsellers: the sofas Tigra, Pacific Pure, Glove Pure, Linea and the Lagom armchair. For the fashion show of its five top models JORI has considerably expanded its fabrics and leather range by keying into the trend of woolly and ultrasoft textures in warm earth tones. A number of elegant corner extensions and a new wood finish further diversify the range.

1. THE TIGRA FAMILY

Design – Verhaert new products (B)

TIGRA Landscape

Its refined allure makes the Tigra Landscape a born temptress. Its dynamic seating comfort sweetens the deal even more. With its comfortable loose back cushions, refined feet and movable headrests, it is hard to resist its powerful attraction. The continuously adjustable armrests and the additional headrest lend the model an extra relaxing dimension.

For its appearance on the JORI catwalk TIGRA Landscape is outfitted in a trendy boucle fabric Gorky in alpaca wool.  This cosy fabric with a woolly look is right on trend and available in 6 tones. The sofa programme is also extended with a symmetric corner element which can be build on at both sides, making extra luxurious spacious corner arrangements possible.

TIGRA Divanbase

Design enthusiasts can’t resist its timeless design, functional character and low-slung look. Moreover, it offers the same dynamic seating comfort as the Tigra Landscape: movable armrests and an additional headrest.

For the occasion the Tigra Divanbase is entirely dressed on trend with a wonderful woven fabric Giada available in 6 warm earth tones.

This member of the Tigra family is also expanded with a number of interesting corner configurations including an elegant corner island that invites you to snuggle down into.

2. PACIFIC PURE

Design – Verhaert new products (B)

The recent redesign of the Pacific is well on its way to becoming a true JORI classic. The comfortable, subtly sloping seating line has been retained and the same goes for the foldable armrests that create an additional seat in the blink of an eye.

Up on the catwalk the Pacific Pure got a classy and silky soft nubuck leather outfit, lending the model a surprising new allure. This leather coming exclusively from young Southern-European bulls is beautifully dyed and has a very pleasant touch. It offers a range of 6 tonalities.

3. GLOVE PURE

Design – Christophe Giraud (F)

The Glove sofa not only owes its success to its sleek and refined frame but in particular to its dynamic seating comfort. Thanks to the continuously adjustable armrests this two-seater is instantly transformed into a comfortable chaise longue.

Upholstering the sofa in a stylish couture boucle fabric Gorky gives it an unusual look. This trendy fabric with the woolly look of alpaca wool is available in 6 tones.

4. LINEA

Design – Jean-Pierre Audebert (F)

Thanks to its extremely pure design, the Linea sofa has been one of JORI’s iconic designs for more than 20 years. But don’t let its sleek lines fool you. The Linea sofa surprises with its flexible armrests which create a bespoke lying and seating position.

For this occasion the Linea is upholstered in a new fabric Mamaye with a warm and refined texture, creating a fit and special appearance with more body. It gives this Design Classic a surprisingly new look.  The Mamaye collection offers a range of 6 refined tones.

 

5. LAGOM

Design – Hugo de Ruiter (NL)

Thanks to its elegant Scandinavian design and light, compact appearance, the Lagom is a popular favourite that blends in seamlessly with any contemporary interior. The undulating lines of the seat and the elegant armrests create the perfect platform for exquisite seating comfort.

Until now Lagom was only available in walnut. Today the armchair gets a surprisingly stylish makeover thanks to a warm, dark finish in burnt oak.  The warm, refined structure of the new fabric combines perfectly with this type of wood. The new Lagom variant fits perfectly into any interior where dark, natural tones dominate.

About JORI - Designed for dynamic seating

JORI works with international designers to create beautifully ergonomic, personalised sofas and reclining chairs, manufacturing them with the greatest care in its Belgian workshops. This traditional craftsmanship and the use of materials of the very highest quality guarantee the sublime finish and long service life of every item of JORI furniture. These key ingredients have been at the heart of JORI’s success for more than 55 years, offering all customers unparalleled seating comfort, each and every day: designed for dynamic seating.

Distribution is through an international network of independent distributors and agents. Thanks to its annual participation in the furniture fairs of Cologne and Milan the brand’s name awareness continues to grow worldwide. In 2019 JORI opened its first flagship store in Taipei. Since the foundation in 1963, the development of JORI’s unique patented recliner mechanism allowed them to position themselves as the global leader in the recliner sector. In addition to seating furniture the JORI collection also offers a range of tables and footstools.

For further information about JORI, don´t hesitate to contact:

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