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JORI was founded by Juan Jorion in 1963. 50 years later, JORI has grown to become a concept within the world of furniture!

Juan Jorion is a man with a passion for innovation, quality and most of all for comfort. From the very beginning he sought optimal seating comfort. Scientific and groundbreaking research led to optimal, ergonomic solutions. In the 1970s, JORI made a definitive breakthrough with its worldwide patented relax mechanism, the introduction of leather and the beginning of a collaboration with an international design team. 

JORI represents the highest quality and that is why for years now it has earned its place within the most stylish environments, both in the business world as well as in homes.

At the start of the 21st century, the founder is still at the head of the company and continues to work fully with the next generation who are there to safeguard the continuity of vision and strategic policy choices.