SALONE DEL MOBILE MILANO
April 17-22, 2018
Hall 6/B 32
JORI combines flexible seating comfort and top design
Discover the creative talent of 3 international designers
In Milan, Belgian design icon JORI is presenting the work of 3 top international designers. As always, flexible seating comfort plays an essential role in every creation. French designer Christophe Giraud created the refined sofa ORYX for the brand. Designer Hugo de Ruiter (NL) drew two versions of the comfortable GRIFFON chair, the models GRIFFON lounge chair and GRIFFON armchair. The Belgian design agency Verhaert New Products & Services also surprises with its subtly refined design: the new LONGUEVILLE Landscape sofa is particularly elegant and distinctive.
Armchair GRIFFON - Design by Hugo de Ruiter (NL)
A compact seat concept for active use
The successful reception of the Griffon lounge chair model gave the impulse to create the GRIFFON armchair.
The GRIFFON design armchair is an elegant and surprisingly compact armchair in a rounded tub form. The ingenious design is supported by the welted seams that run in a virtuoso looping around the outer shell and through the back of the model. Read more...
Sofa ORYX – Design by Christophe Giraud (FR)
Graceful statement for the Urban Explorer
Fascinated by the graceful silhouette of the antelope, designer Christophe Giraud translated the elegant look of this desert animal into a strikingly svelte sofa, which stands out thanks to its pure design and subtly elaborated details. Read more...
Lounge chair Griffon - Design by Hugo de Ruiter (NL)
Elegant nestling in a surprisingly compact lounge chair
These days, the need to nestle, as way of escaping from the hectic world outside, is one of the primary needs of consumers. Designer Hugo de Ruiter responded adeptly to this desire by creating the elegant GRIFFON lounge chair with matching footrest.
The GRIFFON design chair is an elegant and surprisingly compact lounge chair in a rounded tub form. The ingenious design is supported by the welted seams that run in a virtuoso looping around the outer shell and through the back of the model. Read more...
Compact & Cosy sofa LONGUEVILLE LANDSCAPE – Design Verhaert New Products & Services (NL)
Inventive, softly undulating lines
No design should ignore comfort, and the comfort aspect is deeply ingrained into the genes of JORI. This has also very much formed the focus of the assignment JORI entrusted to the designer, when they commissioned the restyling of the successful Longueville sofa which was first launched in 1998.
The new LONGUEVILLE LANDSCAPE designed by the Belgian design studio Verhaert New Products & Services, meets the need for high-quality, flexible seating for more compact spaces. The creation also lives up to the seating experience demands of modern-day consumers. Read more...
ABOUT JORI
Being an established value within the premium segment, the Belgian design furniture company JORI (www.jori.com) designs and develops since 1963 contemporary seating furniture, tables and interior accessories in cooperation with international top designers. The company has conquered a unique position on the international design furniture market.
JORI´s DNA translates as customised flexible sitting comfort, innovative timeless design and a guaranteed product quality, thanks to the 100% Belgian craftsmanship and the choice of top-quality materials. As a result, the company has been able to conquer a unique position on the international furniture market.
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PRESS RELEASE & HD IMAGE
PRESS CONTACT For further information about JORI, don’t hesitate to contact: Catherine Léonard – [email protected] - + 32 496 40 16 46 Linda Vermeesch – [email protected] - + 32 56 31 35 01 |
