WATCH OUT FOR JORI’S LATEST CREATIONS AT 100% DESIGN
Hall INTERIORS, Stand L512
JORI, the Belgian furniture design company, will be introducing their very latest designs in London. To mark the occasion of 100% Design, the company will be presenting the ELISSE table duo, a striking creation by the Italian designers POCCI+DONDOLI.
There will be plenty of products by talented Belgian designers too. In collaboration with the VERHAERT NEW PRODUCTS & SERVICES design studio, JORI will be displaying the latest version of one of their bestselling sofas, the LONGUEVILLE LANDSCAPE.
And for all those among you who have not had the opportunity to view JORI’s latest innovations in Milan, at the London trade fair you will still be able to acquaint yourselves with the elegant PRELUDE lounge chair designed by POCCI+DONDOLI, as well as the elegant LAGOM armchair, which is a stunning creation by the Dutch designer HUGO DE RUITER.
Graceful table duo ELISSE – Design by POCCI+DONDOLI (IT)
Coffee and side tables are currently all the rage with interior design stylists. We have to admit that they can be real eye-catchers, both as a central focal point or as a side feature, and they help to give the interior an elegant and distinctive look and feel.
The ELISSE table duo scores brilliantly in this respect. The designers Pocci+Dondoli, with their own Italian flair, have come up with two particularly beautiful designs, which are striking in all their sophisticated simplicity. This is not only noticeable in the exquisitely graceful shape of the elliptical table top and the elegantly curved metal pedestal, but also in the deliberate combination of natural materials. The table top design in Emperador marble or walnut wood ensures a warm and earthy effect, which is further enhanced by the material of the basel in stylish black chrome or epoxy black. The base which connects 2 rounded triangles into one sleek line is a real masterpiece in design in its purest form.
Compact & cosy sofa LONGUEVILLE LANDSCAPE – Design VERHAERT NEW PRODUCTS & SERVICES (NL)
No design should ignore comfort, and the comfort aspect is deeply ingrained into the genes of JORI. This has also very much formed the focus of the assignment JORI entrusted to the designer, when they commissioned the restyling of the successful LONGUEVILLE sofa which was first launched in 1998.
The new LONGUEVILLE LANDSCAPE designed by the Belgian design studio Verhaert New Products & Services, meets the need for high-quality, flexible seating for more compact spaces. The creation also lives up to the seating experience demands of modern-day consumers.
Lounge chair & footstool PRELUDE – Design by POCCI+DONDOLI (IT)
Lounge chairs today are a favoured item in the interior. They meet the current need of ‘desocializing’, the need to separate oneself from the stressful and noisy outside world, and to completely immerse in oneself. The cocoon concept of the lounge chair, with its seductively comfortable inner shell, fits in perfectly with this trend.
Match a design lounge chair to an XL wellness factor? Perfect match for JORI, who viewed this as an assignment for the Italian designer duo Pocci+Dondoli. Not a wrong choice. They designed with their Italian flair the exclusive lounge chair PRELUDE: an undeniable eye catcher with its elegant open shell shape, of which the tight outline contrasts sharp with its seductively soft inner shell. The 2 refined leather ribbons on the inside lend the model its exclusive sporty ‘couture’ look. The graceful legframe looks remarkably elegant, and elevates the model to being an artwork on a base.
Armchair LAGOM – Design by HUGO DE RUITER (NL)
Inspired by the work of Scandinavian designer icons and the rolling landscape with the billowing sea of the Scandinavian coast, the model LAGOM flowed from the designer hand of Hugo de Ruiter, an undeniable ‘vintage’ masterpiece.
‘LAGOM’ stands for the Swedish ‘nearly perfect’ or ‘in the right proportion’ and thus marks the essence of the design by Hugo de Ruiter. The undulating lines of the seat and the elegantly curved surfaces of the armrests look seamlessly perfect and nicely in proportion. The designer interprets these as the flowing motion of a wave, right before it curls and plunges into the sea.
