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17 April 2012

INTERNATIONAL FURNITURE FAIR MILAN 2012

JORI - hall 10 stan d C04

NOVELTIES 2012

 

Armchair Ascot JR-9380 (design: Jean-Pierre Audebert)

With the introduction of the Ascot and the Epsom (see below), JORI henceforth also includes saddle leather in its leather collection. This quality has a thickness of 3.0 to 3.5 mm, is available in black and cognac and receives the name Vegetalia.

The Ascot is built up from a self-supporting structure in curved wood which on both sides is completely covered saddle leather and finished with seam stitching on the edges. Within this structure is positioned a hanging seat in saddle leather having a perforated back, which gives the seating unit a characteristic personality of its own. The use of saddle leather and the perforation technique on the back part of the Ascot is enabling JORI to expand even further its know-how in high-quality leather finishing.

The Ascot obviously becomes an eye-catcher in every interior: all eyes will be immediately drawn to this occasional armchair. While the Ascot stands as an eye-catcher - according to some, even an artwork - in the interior, as soon as visitors arrive, it can be placed next to the sofa corner to create an extra seat. The Ascot stands on a round foot in brushed stainless steel and can rotate 360° around its axis for even greater user-friendliness. Simultaneously practical and stylish.

 

Chair Epsom JR-5705 (design: Jean-Pierre Audebert)

The latest scion in JORI’s chair collection is called Epsom. It is from the hand of the same designer who created the Ascot (see above) and clearly shares a number of family traits with the latter. For example, the seat and back parts are completely upholstered with saddle leather, a new leather quality that was recently added to the JORI collection.

The leather upholstery of the back is perforated in a characteristic manner, giving the chair a certain lightness. The metal frame on which the saddle leather is fastened is available in two versions: black lacquered or chromed. Thanks to the seat and back in saddle leather and the slightly springy frame, the Epsom sits very comfortably and guarantees hours of uninterrupted seating comfort.

The Epsom is an eye-catcher at every dining room table or in any meeting room: no one will enter the room without noticing the chair.

 

Armchair Farfalla Limite d Edition JR-7390 (design: Verhaert New Products & Services)

In 2012 it will be forty years since JORI introduced its very first relax chair, and in so doing created a totally new seating furniture concept. In the meantime the relax chair has developed into a perennial favourite in countless interiors.

In order to celebrate this anniversary, and to even further strengthen its know-how concerning high-quality leather finishing. JORI is putting onto the market a limited edition relax chair: the Farfalla.

The Farfalla is based on the renowned reclining mechanism that JORI introduced forty years ago and which it has continued to perfect ever since. For its upholstery a very special finishing technique was used that once again illustrates JORI´s know-how concerning high-quality leather finishing. The undulating movement in the upholstery gives the Farfalla a modern and very opulent look. As befits a limited edition, this model will only be available for a brief period.

The name Farfalla - “butterfly” in Italian - was chosen because this relax chair is so light that even otherwise delicate individuals can very easily put it into the lying position and thereafter bring it back into the sitting position. Such an ideal equilibrium is a fundamental requirement for a good relax chair.

This limited edition is temporarily being offered as desired with either a free integrated headrest or a free separate anniversary cushion.

About JORI - Designed for dynamic seating

JORI works with international designers to create beautifully ergonomic, personalised sofas and reclining chairs, manufacturing them with the greatest care in its Belgian workshops. This traditional craftsmanship and the use of materials of the very highest quality guarantee the sublime finish and long service life of every item of JORI furniture. These key ingredients have been at the heart of JORI’s success for more than 55 years, offering all customers unparalleled seating comfort, each and every day: designed for dynamic seating.

Distribution is through an international network of independent distributors and agents. Thanks to its annual participation in the furniture fairs of Cologne and Milan the brand’s name awareness continues to grow worldwide. In 2019 JORI opened its first flagship store in Taipei. Since the foundation in 1963, the development of JORI’s unique patented recliner mechanism allowed them to position themselves as the global leader in the recliner sector. In addition to seating furniture the JORI collection also offers a range of tables and footstools.

For further information about JORI, don´t hesitate to contact: